Does Amazon still have a future in game development?
Future Amazon CEO Andy Jassy still believes so. The head of Amazon cloud services has made his thoughts know after a Bloomberg profile came out about the troubles Amazon is having in the gaming development field since 2012 when first launched by Bezos. Since then, Amazon has released only two big budget titles, both of which flopped. In the time since Amazon has scrapped projects like Breakaway and canceling their free to play shooter Crucible just five months after its launch. With nothing else currently in the pipeline and a trail of canceled projects, one must wonder if it has been worth the billion of dollars Amazon has spent on this endeavor.
Jassy seems to believe so.
“Being successful right away is obviously less stressful, but when it takes longer it’s often sweeter,” he writes in an email sent out on Monday “I believe this team will get there if we stay focused on what matters most.”
A positive outlook to a somewhat bleak situation. It is no secret that game development is an expensive undertaking with the marketing budget alone for titles dwarfing the actual development cost by nearly double in most cases. Earlier this month Google canceled their own Stadia Games & Entertainment studios to focus solely on working with third party developers.
One can admire Jassy’s optimism but also must wonder if it maybe misplaced. Michael Frazzini the president of Amazon’s game development has no prior experience in the field which has been a cause of friction with current and former employees as cited by Bloomberg. Frazzini however does not seem deterred from his task stating in an email to his team: “We’ve learned and improved a lot along the way, myself included, and we will continue to do so. Making great games is hard, and we’re not going to get everything right.”