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SONY CONTINUES TO STRUGGLE WITH PS5 SUPPLY DEMANDS.

By Projekt_Itachi
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Why the shortage?

2021 has proven to be a tough year for Sony as they try to combat PS5 shortages in the midst of a global semiconductor shortage that has drastically slowed production.

In the lead-up to Sony’s 2020 PS5 launch consumers wondered how they would be able to get their hands on the now elusive system. With stores shut down and the (validated) fear of stock bots and scalpers rising, the PS5 launched to a messy albeit more successful launch compared to the Wii, PS4, and its current-gen competitor the Xbox One X.

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Increased production for the summer

Having already sold over 7.8 million units worldwide, Sony has undoubtedly set itself as the gaming superior.

However, due to the shortage, they may not remain there long. In an interview with WIRED Sony Interactive Entertainment CEO Jim Ryan, spoke on the ongoing PS5 shortage and their plan of action stating “We’re working as hard as we can to ameliorate that situation,” Ryan said. “We see production ramping over the summer and certainly into the second half of the year, and we would hope to see some sort of return to normality in terms of the balance between supply and demand during that period.”

Though one must ask if production could be increased at any point, why wait until the summer?

Upcoming titles for the PS5
Could a system redesign be the answer?

While increased production in the summer may still sound promising, it is only a band-aid on the larger problem.

As reported by Bloomberg it is already predicted the supply fulfillment may still fall short until 2022 possibly leading to design changes within the console to combat the limited supply. How these design changes may impact the performance of the console remains a mystery.

With the stay-at-home gaming trend leveling out, Sony has also seen a dip in users as well as an 8% share drop.

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In a meeting with analysts, the concern of demand dropping due to Sony’s inability to meet them, Chief financial officer Hiroki Totoki had this to say “I don’t think demand is calming down this year and even if we secure a lot more devices and produce many more units of the PlayStation 5 next year, our supply wouldn’t be able to catch up with.” demand.”

In summary the Sony flagship has gone beyond predicted demands and during a time of short third party supply, they don’t have a solid way to meet those increasing demands even in the next year.

Fortunately for those who already own a PS5 you can look forward the future integration of Discord on the consoles in the near future.

2 thoughts on “SONY CONTINUES TO STRUGGLE WITH PS5 SUPPLY DEMANDS.”

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